Read the label before you buy.
The brand name should read “naturally formulated with 100% natural ingredients”, according to a statement by a consumer advocate.
Don’t be fooled by the marketing campaign.
When it comes to the campaign, there are a lot of misconceptions about the product and the brand, said Sita K. Sharma, co-founder of Consumers for Natural Beauty.
Be aware of the packaging.
Many brands are misleading consumers about their products’ ingredients, said Sharma.
In India, organic food is usually considered a luxury.
But there are some brands who use pesticides and chemicals to improve the quality of their food.
Don�t get duped by a fake #beautcaregate hashtag.
The hashtag is a scam to drive traffic to a fake website and to promote a fake product, said Gopal Kumar, founder and CEO of Indias Beauty & Cosmetics.