When it comes to making a feminine care product, it’s no easy task.
It’s also no fun to find that your products are made with less ingredients, more colors, and less products, said Lisa Lichtman, founder of the online boutique brand, The Feminine Care Company.
The company has made feminine care products for over a decade and sells to many brands, including Dove, Keringa, and Revlon.
“We’re very conscious of having more options and having more choices,” she said.
Lichtmann has a simple mantra for what she believes feminine care should look like: Make it natural.
That means keeping products as natural as possible, while still trying to provide the health benefits of natural ingredients.
For instance, her company makes a natural moisturizer that uses organic coconut oil.
“The idea is not to make products that are high in saturated fat,” Lichtmans said.
“It’s not about being greasy.
It is about the health and wellness of the body.
And the ingredients are very simple.”
Her products are formulated using a combination of organic coconut oils, coconut sugar, and a blend of ingredients.
She said her company’s goal is to be one of the first brands in the United States to offer a natural feminine care line.
Litchman’s company offers feminine care items for men, women, and children.
“I think it’s a great opportunity for us to bring a whole new approach to women’s wellness,” she told Business Insider.
She believes the new feminine care movement will help women be more active.
“You’re going to have a healthier population, and that will be great for everyone,” Litchmans said, adding that she hopes that the new movement will inspire people to take their personal wellness seriously.
Littman has started a Kickstarter campaign for the product line to help her get her first line of products into stores.
Her company has also launched a crowdfunding campaign to raise funds to expand their business into the U.S. and Canada.
“A lot of people who have been in the business for a while don’t really understand what feminine care is, and they’re really scared,” Littmans said of her customers.
“They don’t understand that they’re actually helping women.”