Lindsey Graham has a plan to make gender-related health care more appealing to the public: Make feminine care “fun and sexy.”
The South Carolina Republican’s new campaign slogan, “Glam and Glam,” is meant to appeal to younger women, and to the women in her party who want more feminine-oriented care.
The new slogan was inspired by the first lady’s 2016 visit to Sanofi’s New York City headquarters.
“The next time you see the first ladies of the world on stage, take a moment to imagine a time when we could all be like them,” Graham wrote on Twitter, which the company shared on Tuesday.
“You don’t have to live in a cave to feel inspired by our vision.”
The former Republican presidential candidate is the only female member of Congress to hold elected office.
The campaign has already been criticized for being “sexist” and “unsexy,” as the Hill reported, and many women in the public health field are voicing their disapproval of the slogan.
On Tuesday, Democratic Rep. Zoe Lofgren of California said that “the message is not to make the healthcare system better for women,” adding that “there is no way you can make this healthcare system sexy and fun and exciting for women.”