Costco has launched a brand new feminine care product, Nutrabight, which claims to be a “premium” feminine care option.
The product is priced at $9.99 and will be available on Tuesday, May 12.
It is currently the most expensive feminine care shampoo on the market, at $13.97 per bottle, and the brand claims to have “over a million” active users worldwide.
The brand claims that it contains “natural, non-comedogenic ingredients” to “improve your skin’s overall condition and hydration”.
While the product has been available for a while, it has only recently been made available for purchase.
The shampoo is currently on sale for $11.99.
Costco’s new product comes after it was recently announced that it would be partnering with brand Beautyblender to bring a brand-new feminine care line to the US.
The new line will be the first of its kind in the US and will also include a moisturiser.
Costcos Beautyblenders will be offering the new product at Beautyblend in the coming weeks.
The line will contain products ranging from facial and body care to moisturisers, makeup and fragrance, along with fragrances and beauty oils.
It’s not the first time that Costcos Beauty Blenders has been involved in a high-profile feminine product partnership.
The company teamed up with L’Oreal in October last year to launch the new Beauty Blender for women in the UK.
It’s unclear at this stage how many of the new products that Costco will be launching will be priced at the same price as its previous product line, but it’s a sign that the brand is taking a different approach to feminine products in the future.
Costos brand-name cosmetics have been gaining popularity in the recent past with its products such as Bodyworks, Revlon, Estee Lauder and Lancome, among others.
This is due to the fact that their products are marketed to a younger demographic, which has come to expect the brand to offer “premier” products.
CostCos Beauty Blends have previously partnered with luxury brands like Chanel, Balenciaga, and Balenquista to launch premium feminine products.
However, the brand has yet to launch a high priced product for women, something that will be different with the Nutrablight.