A feminine care product that doesn’t get a lot of attention, like a moisturizer or lip balm, might just get a big discount on the shelf.
But, a new study from researchers at the University of Michigan shows that feminine care products that are often overlooked in women’s beauty shopping lists can have a big impact on their price.
The study, published in the American Journal of Cosmetic Science, analyzed 1,000 samples from a wide variety of brands, and found that many products have a huge impact on price.
While the studies are limited in terms of the sample size, the results are still interesting, and it could be that some brands that sell feminine care are simply not selling the products at the right price, said study co-author Shira Chaudhary, assistant professor of beauty science and director of the Institute for the Study of Fashion.
For example, many of the brands that produce these feminine care brands are not offering a product with the highest-quality ingredients, which might explain why the price on some of the products is so low.
“If you’re not selling them at the lowest price, why are you going to charge $60 for a lip or a lip stain?” she asked.
But there’s another explanation.
The authors said that brands that are selling feminine care at a higher price may not be aware of the high price tags that are associated with the products.
“You might think, ‘Oh, I have to go to a store and buy this product to pay for it, and that’s what I need,’ but that’s not the case,” Chaudheary said.
“It’s often because people have a higher expectation for something.”
What’s the difference between feminine care and the rest of beauty?
The research showed that when women purchase products that offer a higher quality, they are more likely to pay a premium for a product.
“For example if you’re looking for something that’s a lip product, but the lip product isn’t a lip balmy or a moisturizing product, then you’re going to be paying more,” Chretien said.
The findings could also mean that more expensive products are not being offered in some of these brands, leading to higher prices.
“In the end, it’s going to make sense that a higher cost product is not being sold in more expensive stores,” Chavris said.
Some of the companies participating in the study are in the beauty business.
The researchers said that their findings show that brands can sell products that have been overlooked or overlooked by women, and this can lead to a higher profit margin.
“We believe this is a real opportunity for the industry to work together and find a better solution,” Chantres said.
The research was supported by the National Science Foundation, the Department of Energy Office of Science, and the University Health Science Center, University of Pennsylvania.