The most popular brands of feminine cars are still the best-selling, with some brands seeing a decline in sales.
The latest figures from the FCA show that the top four most popular feminine cars, which make up 86% of the market, saw a drop in sales of 2% in 2015, with sales falling from €4.76bn in 2015 to €3.78bn in 2019.
The fourth-most popular brand, a Nissan Maxima, saw its sales fall from €5.1bn in 2014 to €4bn in 2018, and a similar drop was seen for the Ford Fiesta and Toyota Corolla.
The top five most popular masculine cars, made up 13% of sales, are now the best selling.
They saw a decrease in sales from €6.78 billion in 2014, to €6bn in 2016, and fell from €9.4bn to €8.7bn in 2020.
Feminine cars are made by companies based in the Netherlands and Germany, with the most popular cars in the UK and the US being Nissan’s Maxima and Ford’s Fiesta.
However, sales in Italy are falling and female car buyers are becoming more conscious of the price tag and are willing to pay a premium.